Business of eSports FAQ

Building a Career in eSports

What is the job market like in eSports?

The eSports job market has grown steadily for years, creating roles across teams, leagues, event organizers, publishers, and media companies. Statista estimates the global eSports market at about five billion dollars in 2025 when betting is included, and sponsorship and advertising generate roughly one billion dollars of that.

What are some entry level eSports jobs?

Entry level roles include content creator, team manager, marketing coordinator, assistant coach, sales associate, events coordinator, account executive, esports reporter, and production assistant. The Business of eSports course helps prepare you for many of these positions.

How can I get involved in eSports?

Many people work for teams, leagues, event organizers, game developers, or other industry companies. Understanding the business and how people get started is critical, and SMWW’s Business of eSports course is a strong place to begin.

Can gaming be a career?

Yes, but playing professionally is extremely competitive, much like traditional professional sports. Working on the business side, the coaching side, or for an industry company is a great way to stay close to gaming, and some of those roles put you alongside the players themselves.

How much do eSports players make?

Earnings depend mainly on prize money and sponsorships. Top players can earn millions, while many earn a few thousand dollars a month. Dota 2 star Johan “N0tail” Sundstein is the highest earning esports player of all time, with roughly seven million dollars in prize earnings. Many players also earn income from streaming on platforms such as Twitch through advertising, donations, and sponsorships.

Are colleges and universities getting into eSports?

Yes. The NCAA and many colleges and universities offer esports as competitive programs, courses, majors, and minors. Positions such as coach, team manager, and content manager exist on campuses, and the Business of eSports course helps prepare you for them

Where can I find an eSports job?

eSports jobs appear on specialized eSports job boards and on most major sports job sites. SMWW also posts job opportunities for students and graduates.

What area of eSports is most important to know?

Sponsorship. It is one of the largest sources of esports revenue, and understanding how brands partner with teams, players, and events is a valuable skill. The Business of eSports course covers eSports sponsorship.

About the SMWW Business of eSports Course

What does the Business of eSports course cover?

The eight week course covers the eSports business landscape, event management, coaching, sponsorship, eSports psychology, content creation, streaming, and more. It gives you a broad understanding of how the industry operates.

Will I learn to be a better gamer in this course?

No. The course is about the business, so it does not teach gameplay strategies, though it covers coaching strategies. Understanding the industry can still deepen a gamer’s knowledge and help them find ways to break in.

How does SMWW help me get an eSports job?

SMWW offers career support including a free resume redesign, job postings, networking events, and lifelong access to Dr. Lashbrook’s Sunday Worldwide chat. Graduates join a global alumni network of more than 30,000 people in 163 countries.

What if I need one-on-one assistance?

SMWW staff are available by phone throughout the course for one on one help with coursework, live sessions, or career questions. Call 1 877 SMWW NOW in the United States and Canada, +44 0 871 288 4799 in the United Kingdom, or +1 503 445 7105 from anywhere else. Our offices are in Portland, Oregon, and London, England.

Do you have more questions?

Call the office and ask! 1-877-SMWW-Now in the US or Canada. In London at +44(0) 871 288 4799 Everywhere else at +1-503-445-7105