Cricket Business Management FAQ

Building a career in Cricket

How do you build a career in cricket?

Most people start with structured training, such as SMWW's Cricket Business Management Course, which is designed to give students both the industry knowledge and the professional connections needed to break into the business side of professional cricket.

What kinds of jobs exist in professional cricket?

Professional cricket offers a wide range of career paths beyond playing, including cricket agent, cricket analyst, team or club management, game day operations, marketing, media and community relations, commentary and broadcasting, financial analysis, sponsorship, community development, and umpiring, among others.

How do you become a cricket agent?

Every professional cricket player benefits from working with a trained agent and an established player management agency, but certification requirements vary significantly by country and league. SMWW's Cricket Business Management Course and Athlete Management Course both cover the practical skills and best practices involved in becoming a cricket agent.

What does a cricket agent actually do?

A cricket agent handles everything off the grounds so the athlete can focus on their performance on the grounds. Depending on the country and league, this typically includes negotiating contracts, recruiting and marketing players to teams and clubs, securing endorsements and sponsorships, and supporting the athlete's overall well being, financial health, and post playing career opportunities.

Does the United States have a professional cricket league?

Yes. Major League Cricket is a professional Twenty20 cricket league in the United States, operated by American Cricket Enterprises and sanctioned by USA Cricket. Major League Cricket launched its inaugural season in 2023 with six franchise teams and has continued to expand since, which reflects the sport's fast growing footprint in the United States market.

About the SMWW Cricket Business Management Course

Will the Cricket Business Management Course help me get a job in cricket?

The course is designed to help, though it is not a guarantee of employment. Over the eight week program, students connect directly with course mentor Ken Jacobs, Dr. Lynn Lashbrook, and fellow participants working toward similar cricket career goals, building both practical knowledge of how professional cricket organizations operate and a network of industry contacts that can support a job search.

Do students really get weekly access to industry cricket executives?

Yes. Throughout the eight week course, Ken Jacobs and Dr. Lashbrook lead a live weekly Zoom session, structured as an interactive question and answer discussion covering the business side of professional cricket. Sessions are archived for students who cannot attend live.

Could this course lead to a role with major leagues such as the IPL, BBL, or MLC?

It is possible, though outcomes depend heavily on individual effort, timing, and market conditions. Building industry knowledge and professional connections, which the course is designed to support, is generally considered a meaningful head start for anyone pursuing a front office, agency, or administrative role in leagues such as the ICC, BCCI, Indian Premier League, Major League Cricket, Caribbean Premier League, Pakistan Super League, or Big Bash League.

Is the business of cricket a growing industry?

Yes. Growth is being driven in large part by the rapid expansion of women's cricket, along with the regular launch of new T20 leagues, including recent additions in South Africa and the United Arab Emirates, all of which are creating new career opportunities in cricket administration and operations.

Is cricket really a global sport?

Yes. While cricket has historically been strongest in Commonwealth countries, it has grown substantially in popularity across the United States, much of Europe and Asia including Japan, and the United Arab Emirates, expanding the range of countries where cricket business careers are now viable.

What if I need one-on-one assistance?

SMWW staff are available by phone throughout the course for one on one help with coursework, live sessions, or career questions. Call 1 877 SMWW NOW in the United States and Canada, +44 0 871 288 4799 in the United Kingdom, or +1 503 445 7105 from anywhere else. Our offices are in Portland, Oregon, and London, England.

Do you have more questions?

You can reach SMWW directly by phone. Call 1 877 SMWW NOW in the United States or Canada, call +44 0 871 288 4799 in the United Kingdom, or call +1 503 445 7105 from anywhere else in the world.