/ Motorsports Management Course

Your Fast Lane to a Career in Motorsports Management

Turn Your Passion for Racing Into a Career in the Business of Motorsports

Our alumni work at Front Row Motorsports, Joe Gibbs Racing, Don Schumacher Racing, and NASCAR.

In just 8 weeks, the Motorsports Management Course from SMWW will teach you motorsports marketing and sponsorship, team and driver management, and event and racetrack operations—all from Tom Weisenbach, a 26-year motorsports business veteran.

Motorsports is a unique, high-speed corner of the sports industry. Breaking in requires specialized motorsports business training—and that’s exactly what you’ll get. Tom’s career spans Formula 1, IndyCar, NASCAR, NHRA, WRC, and SCCA, and he’ll share insider strategies you can’t find in a textbook.

By graduation, you’ll be ready to:

• Launch or advance your motorsports business career

• Tap into our global motorsports alumni network for job leads

• Present a resume that proves you’ve been trained and mentored by an industry leader

Our alumni now work in race team management, sponsorship sales, motorsports event planning, racetrack operations, and more—at every level of the sport. Now it’s your turn to get on the inside of motorsports.

NEXT START DATE: May 10 Weekly Live Interactive Zoom Chats with Tom Weisenbach NEXT START DATE: May 10 Weekly Live Interactive Zoom Chats with Tom Weisenbach
TUESDAYS 5 pm PT 8 pm ET			WEDNESDAYS 12 am GMT
Click here to view in your timezone.
8-week online course Access to SMWW network Resume enhancement Ongoing career advice Class size limited to 25 students

Why Take the SMWW Motorsports Management Course?

The motorsports industry is booming worldwide—and the opportunities go far beyond the driver’s seat.

The Motorsports Industry Association (MIA) values the U.S. market at over $13.5 billion, with more than 400,000 participants. In the UK alone, 4,500+ companies are directly involved in the sport. From Formula One to NASCAR to INDYCAR, motorsports is powered by global business networks that need skilled professionals to make the races happen.

This 8-week online program will teach you the specialized business skills you need to break in and thrive, including:

• Motorsports Marketing & Sponsorship Sales

• Client & Sponsor Services

• Team & Driver Management

• Sanctioning Body & Support Organization Roles

• Speedway & Racetrack Operations

• Venue Logistics & Event Planning

• Race Team Business Operations

• Motorsports Media & Public Relations

• Non-Profit & Foundation Management

You’ll graduate with:

• Industry-specific training that sets you apart from other applicants

• A resume refresh highlighting mentorship from Tom Weisenbach

• Access to SMWW’s global alumni network for introductions to hiring managers and decision-makers

Bottom line: If you want to work in motorsports—without driving—you need the skills, connections, and insider knowledge this course delivers.

Career Paths After This Course

Graduates of the SMWW Motorsports Management Course have gone on to work in:

• Race Team Management – operations, logistics, and performance support

• Sponsorship Sales & Activation – securing and managing high-value partners

• Motorsports Marketing & PR – brand building, media relations, fan engagement

• Event & Venue Management – from race day operations to year-round scheduling

• Track & Speedway Operations – facility management, safety, and fan experience

• Driver Representation & Client Services – contracts, endorsements, and career planning

• Motorsports Media – broadcasting, digital content, and live coverage

• Non-Profit & Foundation Management – community engagement and charity programs

Your next career move in racing starts here—without ever getting behind the wheel.

---

What You’ll Learn – Week by Week

Week 1: Introduction to SMWW & the Business of Motorsports
Week 2: Generating Revenue through Ticket Sales
Week 3: Sponsorship Sales & Activation Strategies
Week 4: Team & Driver Management Fundamentals
Week 5: Event & Raceway Operations
Week 6: Social Media Strategy & Content for Motorsports
Week 7: Sponsor Services for Tracks, Teams & Sanctioning Bodies
Week 8: Community Relations, Non-Profit Engagement & Final Project

Meet Your Mentor – Tom Weisenbach

26 Years in the Business of Motorsports – Now Your Personal Guide to Breaking In

With more than 26 years in motorsports, Tom Weisenbach has done it all—except drive the race car. His career spans teams, tracks, sanctioning bodies, sponsors, drivers, agencies, and international motorsports nonprofits, with connections in 21 countries.

Tom has worked with some of the biggest names in Formula One, INDYCAR, NASCAR, NHRA, WRC, and beyond. Since 2006, he has run his own agency, representing clients around the world—including two based in Italy.

“Drivers know driving, teams know teams, and track people know tracks. I’ve done everything else,” says Tom. “A diverse skill set and a willingness to get your hands dirty are essential for a successful career in motorsports.”

As your mentor, Tom will:

• Share insider strategies you can’t find in a textbook

• Offer real-world assignments based on actual industry challenges

• Introduce you to SMWW’s global alumni network and his own contacts

• Help you position yourself for the right role in motorsports

Tom’s passion for education and decades of experience make him an invaluable resource for anyone serious about building a career on the business side of racing.

How the Course Works

Our Motorsports Management Course is designed to fit into your life while giving you the insider access and hands-on experience you need to succeed.

Course Length:

• 8 weeks, 100% online

Live Learning:

• Weekly interactive video chats with Tom Weisenbach and classmates

• Access to session replays if you can’t attend live

Assignments & Projects:

• Real-world case studies drawn from actual motorsports business challenges

• Practical projects to add to your resume and portfolio

Networking:

• Connect directly with classmates, alumni, and industry insiders

• Gain warm introductions to potential employers through SMWW’s global alumni network

Career Support:

• One-on-one guidance from SMWW Career Advisors

• Resume redesign to highlight your new motorsports management skills and mentorship experience

• Lifetime access to our alumni network and job board

Bottom line: You’ll finish this course with skills, connections, and confidence—ready to land your next role in motorsports.

SMWW Motorsports Alumni Work At:
Lynn Sudik — Front Row Motorsports PR Manager
Ron Reider — NASCAR Event Operations
Amy Taylor — Joe Gibbs Racing, Aviation Coordinator
Scott Rogers — Don Schumacher Racing

 

 

SMWW’s Industry Leading Courses Featured In: