Name, Image, & Likeness Certification Course

NIL Certification Course — Online NIL Training 

NEXT START DATE: December 7 Weekly Live Interactive Zoom Chats with Greg Glynn & Lynn Lashbrook NEXT START DATE: December 7 Weekly Live Interactive Zoom Chats with Greg Glynn & Lynn Lashbrook
TUESDAY 5 pm PT 8 pm ET			WEDNESDAY 12 am GMT
Click here to view in your timezone.
8-week online course Access to SMWW network Resume enhancement Ongoing career advice Class size limited to 15 students

Why NIL Expertise Is One of the Most In-Demand Skills in Sports

Since NIL policies took effect, billions of dollars have flowed into college athletics through endorsements, collectives, social media campaigns, and institutional partnerships.

But here’s the truth:

• Most people working around athletes don’t actually understand NIL
• Compliance mistakes are costly
• Poor deals damage athletes’ long-term value
• Schools and families desperately need trained professionals

This course puts you ahead of the curve.

You won’t just learn what NIL is—you’ll learn how NIL actually works in real situations.

Who This NIL Certification Is For

This course is essential for anyone working with—or planning to work with—college athletes:

• Student-Athletes (current or former)

• Parents of Student-Athletes

• Coaches & Recruiting Coordinators

• Athletic Directors & Administrators

• Academic Advisors & Compliance Officers

• Sports Agents & Agency Staff

• Brand Marketers & Partnership Managers

• Content Creators & Athlete Brand Managers

If NIL touches your world, you can’t afford to guess.

What You’ll Learn (8-Week NIL Curriculum)

This is not theory. This is practical, current, and career-focused. Check out the preview clips from a recent NIL Class to get an understanding of the learning environment you can join! 

Weekly LIVE Zoom Sessions (This Is Where the Magic Happens)

Unlike most online courses, you don’t learn alone.

Each week includes live, interactive Zoom sessions with:

• Your course mentors

• Fellow students from around the world

Ask real questions. Debate real scenarios. Build real relationships.

These calls are archived, and graduates often continue attending long after the course ends.

Meet Your Course Mentors

Greg Glynn

Founder & CEO, Pliable Marketing
NIL & Athlete Branding Authority

Greg Glynn is one of the most respected voices in athlete branding and NIL education. He has over 20 years of experience in sports marketing, public relations, broadcasting, and athlete representation.

• Founder of Pliable Marketing

• Creator of the 10-Step Athlete Branding Playbook

• Host of the Athlete Brand Advisor Podcast

• Registered sports agent in multiple U.S. states

• Accredited in Public Relations (APR) — fewer than 5,000 professionals nationwide

• Former professional sports broadcaster (1,000+ events called)

Greg works hands-on with high school, college, and professional athletes to help them build, protect, and monetize their brands.

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Dr. Lynn Lashbrook

President & Founder, Sports Management Worldwide

Dr. Lashbrook brings 50+ years of leadership across education, compliance, administration, and professional sports representation.

• Former Athletic Director 

  

• & Compliance Officer

• Long-time NFL Certified Agent

• Past President, National Association of Academic & Student-Athlete Development Professionals

• Founder of the world’s first online sports career education company

Dr. Lashbrook personally hosts weekly live calls, offering career guidance, industry insight, and unmatched access.

What Graduates Say

“This class was worth every penny. It completely changed my understanding of NIL and its future.”
— Benny Lego, Founder & Owner, Athletica Sports Media

“If you want to learn the business of sports, SMWW is the best place to be.”
— Dr. Wendy Ellis Jones, CEO, NIL Doctor

“The leadership, access, and relationships are unmatched. I’ve never seen a founder as engaged as Dr. Lashbrook.”
— Johnnie Perkins

Career Outcomes & Resume Power

Graduates receive:

•  SMWW Certificate of Accomplishment
• Resume redesign highlighting NIL expertise
• Linkedin Badge well respected in the sports world
• Lifetime access to the SMWW network
• Ongoing career guidance
• Alumni access to sports career conferences

This credential signals to employers that you’ve been trained by active professionals, not textbooks.

 

 

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