2026 Fall Football Season

SMWW Football Agent Apprenticeship
Learn How to Recruit, Sign, and Retain Football Clients

Why This Apprenticeship Exists

Every year hundreds of people pass the NFLPA Certification Exam.

Most never sign a client.

Not because they aren't smart.

Not because they don't understand contracts.

Because nobody teaches recruiting.

For over 30 years, NFL agents have learned recruiting through trial and error.

Many spend:

Thousands on travel
Thousands on training expenses
Thousands on showcases
Thousands on recruiting mistakes

This apprenticeship shortens the learning curve.

Learn what works.

Avoid what doesn't.
Become a Football Agent Apprentice and learn the techniques and strategies hundreds of veteran agents have learned the hard way.

NEXT START DATE: Enrolling now
Weekly Live Interactive Zoom Chats with Ric Serritella

NEXT START DATE:
Enrolling now
Weekly Live Interactive Zoom Chats with Ric Serritella

TUESDAYS 6 pm PT 9 pm ET

WEDNESDAYS 1 am GMT

Click here to view it in your timezone.

16-week online course

Access to SMWW network

Mentors

Ric Serritella
- NFL Draft Bible Founder

Dr Lynn Lashbrook
- SMWW President & Founder
- Certified NFL Agent
- Former NCAA Athletic Director

Who Should Apply?

NFLPA Certified Agents

Have your certification but no clients?

Future NFL Agents

Thinking about taking the NFLPA Exam?

SMWW Agent Advisors

Ready to recruit NFL players?

Agents in Years 1-3

Still trying to land your first NFL client?

Football Scouts

Want to transition into athlete representation?

What You'll Learn

Recruiting 101

Who to recruit
When to recruit
Where to recruit
How to recruit

The Parent Presentation

What athletes and families really want from an agent.

Training Offers

How much should you spend?

How little is too little?

How much is too much?

NIL & Transfer Portal

How NIL impacts recruiting today.

All-Star Games

Senior Bowl

Shrine Bowl

Hula Bowl

College Gridiron Showcase

American Bowl

NFL Combine & Pro Days

How agents create value during draft season.

Undrafted Free Agents

The fastest way many agents land their first NFL client.

What Previous Students Say

"The recruiting leads and contacts alone were worth more than the tuition."

"Ric gave me information that would have taken years to learn on my own."

"This is the real side of the football agent business."

Check out the 16-week curriculum here:

Week 1: Advanced Intro To SMWW Agent Apprenticeship	Week 2: Recruiting: Regional vs National	Week 3: Art of the Deal (A.B.C): Recruiting Tactics	Week 4: NIL: The Ever-Evolving World of Name, Image & Likeness
Week 5: Percentage Points & Marketing Deals: The Loophole	Week 6: Media Strategy: Does It Really Work?	Week 7: Resources: How Do I Gain An Edge?	Week 8: Recruiting Techniques That Inspire
Week 9: Trainers: The Cost of Doing Business	Week 10: The All-Star Game Process: How To Navigate The Process	Week 11: Combine vs Non-Combine Invite: Management Approach	Week 12: Value of A Pro Day & UDFA Process: A Play-By-Play Manual
Week 13: Agent Calendar: How To Manage Expectations	Week 14: Special Guest Insights & Perspective	Week 15: Goals & Vision: Establishing The Blueprint	Week 16: Roundtable Discussion: Prepare For Every Scenario

Limited To 20 Apprentices

This is not a webinar.

This is not a prerecorded course.

This is a hands-on apprenticeship with direct access to Ric Serritella.

Enrollment is capped at 20 participants.

Apply Now
Enroll Now

THREE MONTHLY PAYMENTS OF $650

Or a single payment of $1,950

Includes all course textbooks and access to a web-based classroom. Shipping is additional.

PRICE IN

APPROXIMATELY $1950

Exact pricing including the discount is shown before you complete checkout. Payment plan options are provided during checkout.

PAYMENT METHODS:

Prerequisites: Must be 18 or older to participate and have a passion for sports.

CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)

Meet Your Mentor

Ric Serritella

Founder, NFL Draft Bible

Former NFLPA Collegiate Bowl Scout

Media Contributor:

ESPN
CBS Sports
Sports Illustrated
USA Today
NBC Sports

For more than 22 years Ric has attended:

NFL Combines
Pro Days
College All-Star Games
NFL Workouts

He has watched thousands of athletes select agents.

He understands why athletes sign.

He understands why athletes don't sign.

Most importantly:

He understands how successful agents recruit.

The NFLPA Exam Teaches Compliance. This Apprenticeship Teaches Recruiting.

Apprenticeship Includes:

Comprehensive Recruiting Assistance: SMWW Football Agent Apprentices receive support throughout the entire Fall Football recruiting season, from initiation to completion.
Tailored Mentorship: Each apprentice is mentored on selecting recruits based on their geographical location and personal traits, ensuring efficient resource use.
Competitive Advantage: Learn strategies to outshine other agents during recruitment.
Uncover Hidden Talent: Gain access to secret strategies for identifying overlooked prospects.
Client Valuation: Understand how to assess the true value of clients across leagues like the NFL, CFL, and UFL.
Recruitment Attraction: Learn to position yourself so that prospects come to you, rather than you chasing them.
Customized Recruitment Plan: Develop a personalized strategy encompassing calls, texts, emails, presentations, and marketing materials.
Relationship Management: Master dealing with college athletes, their families, friends, and coaches.
Media Engagement: Use media to enhance your recruitment efforts.
Professional Branding: Get your resume, SMWW webpage, and social media profiles (LinkedIn, Twitter, Instagram) optimized for recruitment success.
Leveraging NIL: Utilize Name, Image, and Likeness rights strategically in recruiting.
Practical Roleplay: Engage in extensive roleplay to prepare for all agent scenarios, from initial contact to post-signing responsibilities.
Post-Signing Guidance: Learn the steps following client acquisition.
All-Star Game Navigation: Guide your clients through All-Star Games.
Pro Day & Combine Optimization: Maximize your clients' exposure and performance at Pro Days and the NFL Combine.
UDFA Expertise: Master the art of managing undrafted free agents.
Training Coordination: Learn how to select and negotiate with trainers, determining appropriate financial investments based on draft prospects.
Value Communication: Professionally convey your value to recruits and their families compared to your commission.
Career Advancement: Utilize the SMWW Football Agent Apprenticeship to explore opportunities with external agencies.
Ongoing Support: Participate in weekly live video chats with Ric Serritella for four months during the recruiting season for accountability and to address questions.